Contracting Rate/Salary: Dependent upon experience
Are you looking to grow your career with an amazing and very collaborative team? We have an exciting opportunity and want to speak to you!
Local candidates only - northern NJ area. This role does require onsite presence and will convert with the right candidate. Prior/current Marketing Automation experience required (7+ years).
Oversee the development of marketing campaigns various business areas to ensuring consistency of language and brand
Create, monitor and analyze marketing campaign and program performance reports
Use Marketing Automation (Marketo) to build and execute marketing campaigns, reports and dashboards
Database management, smart-list development, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analytics
Monitor and analyze campaign performance during and post-launch, sharing insights across marketing teams
Work closely with marketing groups to deliver best performing digital content
Manage the overall relationship with Marketo, including budget
Assist in the development of Marketing Strategies, including but not limited to lead attribution, AB testing and retention, renewals.
Work closely with members of the marketing team as a key strategic contributor to deliver highly effective lead generation, customer nurture and demand generation programs that positively impact ROI.
Adopt industry best practices, as well as work toward establishing new industry best practices and then share these with internal marketing teams.
BA/BS in Marketing, Communication, or related discipline
Minimum 7+ years of tactical and strategic experience in Marketing Automation
Marketo certification a plus
Deep understanding of Marketing Automation, lead scoring attribution and buyer personas
Team oriented and collaborative in nature
Enthusiasm and positivity in all interactions
MS Office Suite Experience
Build and constantly improve email marketing strategy
Build programs and campaigns that include all relevant digital content
Identify opportunities for content development based on best performing content
Build innovative programs with multiple touch points
Work with combined team members to design attribution models (touchpoints) Create monthly, quarterly and ad-hoc reports at the request of the business Excellent written/verbal communication skills
Excellent company culture, benefits and opportunity for growth. If you or someone you know is a fit for this role, please contact Talon today. Referral bonus offered and paid. Benefits include Medical and Dental Insurance, 401(k), Employee Service Center, Referral Bonuses, Loyalty and Longevity Bonuses, along with Hotel Engine Benefits
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.