Senior Creative Strategist (Troy)

TH Experiential in Troy, NY

  • Industry: Advertising/Marketing/Public Relations - Copywriter And Proposal Writer
  • Type: Full Time
position filled
The Senior Creative Strategist reports directly to the Director of Creative Strategy. This role is responsible for leading TH Experiential's people-first experiential strategy development and delivering creative concepts that consistently deliver value for brands, products and their audiences. Our ideal candidate is passionate about creative strategy and experiential marketing, possessing an insatiable, curious, people-first mindset that will help TH drive experiential innovation and transformation for our clients. TH fosters this type of creativity by rethinking, reimagining and re-engineering typical consumer experiences. We're obsessed with the strategy, ideation development, execution and measurement of live brand experiences. Fueled with positivity, we never settle for less than the best and show up everyday with the drive to challenge ourselves and exceed expectations. This means you will... Develop creative strategies with the goal of bringing brands objectives to life through multi-sensory experiences, conversations, connections and highly engaging moments in people's lives. Crafts compelling concepts, storytelling, and messaging that resonates deeply with the audience and reflective of what they want, need, and are culturally interested in. Make TH designed experiences the ones that help a brand stand out in the marketplace and acquire new, retain existing, and re-engage lapsed customers. TH Senior Creative Strategist Key Responsibilities: Partner with the Account Leads to ensure the RFP/briefs include the necessary strategic marketing information, insights and data to truly inform both the experiential and consumer journey for all projects Distill the brief to truly understand both the client and their audiences' needs, messaging, KPI's, and experiential objectives Research insights, looking for opportunities and whitespace for our clients Prepare creative brainstorms by framing problems, come up with territories to explore, facilitate the sessions, and keep the team inspired and energized in coming up with ideas and solutions Synthesize brainstorm outcomes, evaluate and prioritize creative development by: value to audience, value to brand and alignment with brand's budget and capabilities Distribute the experiential objectives to all Strategy/Design teams on project to inform the deck development Lead team brainstorms to inform the development of the experiences and environments in close synergy Develop experiences with the goal of connecting the consumer emotionally to the brand and inspiring them to become brand advocates Test designs by prototyping/bodystorming to inform the iterative process: build it, test it, refine it. Validate the emotive state and value exchange across all channels/touchpoints to ensure final product is relevant Create client deliverables (proposal deck, white paper, mood boards), using key insights, that deliver on client goals and objectives Research potential venues, locations, events and sponsorship opportunities as necessary Work with the Creative Strategy team to develop comprehensive ideas that parallel accurate budgets and execution strategies Partner with Account lead and Production lead to insure final proposal meets client needs and production logistics/budget Collaborate with Director of Creative Strategy to insure the work exhibits thought leadership and has forward thinking strategic value Co-pitch deck to client with the Director of Creative Strategy See assigned proposals through into Production, providing creative support via dcor packages and on-site styling as necessary Work with Production/Sales teams to create post-project recaps and sales materials as assigned Update and track new and existing RFPs in real-time using the company's project management system Exhibit thought leadership: stay abreast of cultural and industry trends through competitive, category and vendor research Qualifications 5+ years integrated marketing experience in a creative strategy role Demonstrated track-record of taking big picture ideas and concepts and transforming them into physical, people-centric experiences People-first design mentality - Design Thinking, UX, Service Design a plus Prior experience with creative strategy/proposal copywriting and deck building Exceptional written and verbal communication skills Exceptional organization and attention to detail Mastery of presentation software, such as PowerPoint, Keynote, InDesign with proficiency in Excel, Photoshop Public Presentation skills What We Offer: At TH, we foster an inspired, creative and collaborative environment with a group of diverse, talented individuals who have conceptualized, designed and produced some of the most talked-about, award-winning experiential campaigns throughout our 13+ year history, topping Event Marketer's IT List again in 2019. Health, dental and vision insurance 401K with employer match Competitive salary plus bonus & commission Generous vacation policy Work-from-home days Dog-friendly office environment Unlimited healthy snacks, cold brew, and seltzer Access to professional development tools Work-friendly health/wellness policy Become part of our tight-knit community and attend creative/industry events, regular team outings, and celebrations in the office. WHO WE ARE. We are a PEOPLE-FIRST agency creating PEOPLE-FIRST experiences. In a rapidly shifting landscape where the relationship between people and brands is ever changing, we challenge ourselves to evolve how they connect by r e-imagining and re-engineering the future of shared experiences . We collaborate with brands to tell their stories in a way that resonates emotionally with their audience, and delivers experiences that add real value to their lives. Internally, we put our people first in all we do. This DNA drives the design of truly people-first experiences that connect brands with their communities around relevant conversations, causes, and cultural moments. Our brand partners are achieving their objectives of building real relationships in real life with their customers by making them feel heard and engaging them around what they really care about. U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at TH Experiential are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Please identify your race Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 1/31/2020 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities 1 . To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way. If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier. How do I know if I have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to: Blindness Deafness Cancer Diabetes Epilepsy Autism Cerebral palsy HIV/AIDS Schizophrenia Muscular dystrophy Bipolar disorder Major depression Multiple sclerosis (MS) Missing limbs or partially missing limbs Post-traumatic stress disorder (PTSD) Obsessive compulsive disorder Impairments requiring the use of a wheelchair Intellectual disability (previously called mental retardation) Disability Status Please select Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
Associated topics: account executive, agent, booker, booking, leader, manager, oversee, strategist, supervise, supervisor

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