Our client is currently seeking a Marketing Director Nutritional Products firm with Global presence seeks a Marketing Director with strong Digital Marketing/Social Media skills in bringing a new product to the millennial-focused Marketplace.
This job will have the following responsibilities:
In conjunction with the commercial products team, which includes a design/branding agency and expert consultants, lead and develop overarching marketing strategy for line and product extensions
Responsible for driving brand revenue and profitability against financial goals
Assist in developing marketing budget and manage budget across all product lines Develop and manage marketing campaigns and projects designed to build awareness and drive sales
Plan, implement, and manage digital marketing strategy through, for example, Google Search & Display, Facebook, and Instagram
Manage Amazon sales platform and work with broker to optimize Amazon search campaigns
Analyze success of various marketing campaigns, including analytics related to the customer acquisition cost and lifetime customer value. Determine which brand positions, market channels, and promotions/discounts work best to convert sales opportunities
Represent client at buyer-focused trade shows and consumer-facing promotional events. Develop, manage, and organize all materials for shows and events
Help develop a cost-effective sampling program to increase consumer trial of products
Work closely with the Director of Retail Sales to develop in-store promotions
Work closely with the Creative Services Manager and/or Marketing Coordinator to implement and maintain a communications calendar for consumer education and outreach
Work closely with the Creative Services Manager to develop and nurture a community of influencers relevant for the particular segment
Work closely with client's founder to identify and manage an external PR firm. Build awareness of client brand and products through earned media placement
Participate actively in the innovation team s new product development and launch, positioning the company to launch in new product categories
Qualifications & Requirements:
Bachelor s degree in Marketing, Business Administration, or Communications. MBA preferred.
5+ years of relevant work experience
Experience growing a brand from the ground up
Familiarity with online content marketing and social media development strategies
Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under time constraints and within budget parameters
The ideal candidate has a proven ability to work and thrive in a fast-paced and ever-changing work environment
Exceptional verbal and written communications skills
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.