Overview

The Marketing Copywriter is responsible for writing all marketing messaging, and working with cross-functional teams to develop and execute promotional plans.

Responsibilities

  • Write, edit, and approve all marketing copy, including promotions, events, and marketing-led campaigns (e.g. charity, partnerships, media buys, etc.), while staying mindful of current business demands and long-term strategies.
  • Assist Marketing Promotions Manager with execution of promotions, including:
  • Creating Basecamp projects and assigning to-dos
  • Building marketing plans and asset lists with guidance from merch, store and digital teams
  • Recommending strategies that align with business goals and competitive landscape
  • Working with copy team, including Managing Editor and Director of Content, on branding for overarching, multi-channel campaigns
  • Ensuring timely handoff and flawless execution of assets in partnership with web production, digital marketing and store operations teams
  • Identify opportunities to streamline processes, maximize productivity and reduce room for error
  • Develop solid understanding of competitors, reporting weekly on the retail landscape
  • Work closely with marketing team to concept upcoming campaigns and brand initiatives
  • Provide ad-hoc support of charity program
  • Qualifications

  • 2-3 years of experience as a marketing writer in a retail, media or agency environment
  • Meticulous project management, organizational and communication skills
  • Basic understanding of retail metrics and relevant KPIs is a plus
  • Enthusiastic team-player who is able to build trusted relationships with cross-functional partners
  • Eagle-eyed proofreader who cares about the little details and takes typos personally
  • Nimble writer who understands the nuance of different channels, from print to web to social
  • Strong understanding of the relationship between words, photography and graphic design
  • Knack for writing compelling headlines & subject lines
  • Critical thinker & creative problem solver
  • Ability to write fast and brainstorm en masse
  • Detail-oriented yet highly imaginative
  • Adaptive to change
  • Education

    Bachelors Degree in English, Marketing or a related field.

    Location

    Philadelphia, PA

    Travel

    Some travel required.



    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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