Business Intelligence Manager - Marketing Effectiveness
16 Harcourt Ln
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What you ll be doing...
This role is a blend of marketing, consulting, and predictive analytics. The Manager is an integral part of the marketing effectiveness team tasked with developing insights that enable Verizon to improve how marketing investments impact business results. You will work closely with marketing functions including Media Strategy, Creative, and Consumer Insights along with business teams, financial planning & analysis, and external partners to proactively manage efforts from end-to-end. The end goal is to ensure strategic and tactical marketing decisions are informed by data-driven insights.
Manage day-to-day marketing effectiveness activities such as data delivery, analytics maintenance, interpretation of findings, delivery of insights, and coordination with stakeholders.
Provide ongoing evaluation of marketing efforts through analysis of integrated findings across Marketing Mix models, Experimental Design, and Business Intelligence reports to derive insights and recommendations around investment reallocations to maximize business performance.
Work with stakeholders to determine business needs and objectives, and then the Marketing Effectiveness team to design and complete analytical processes/solutions, in order to derive insights that can address stakeholders stated objectives.
Develop both standardized and innovative mechanisms to encourage adoption of analytics among stakeholder groups across the marketing spectrum, from planning to execution.
Actively consult stakeholders to validate, and update as needed, a defined marketing effectiveness roadmap that outlines short-term and long-term business priorities.
Partner with the transformational organization on marketing and cross-functional efforts.
Support the VP on Executive engagement materials and critical business needs.
What we re looking for...
You'll need to have:
Bachelor s degree or four or more years of work experience.
Six or more years of relevant work experience in marketing, consumer insights, strategy, or analytics.
Demonstrated analytical skills to review market research, quantitative data, and marketing mix modeling output to identify trends, interpret findings, draft insights, and formulate recommendations.
Knowledge of marketing principles and marketing strategy and mix to inform potential recommended actions.
Experience interpreting complex analytical techniques and insights as well as articulating implications of recommended decisions on business outcomes.
Strong with Excel and PowerPoint.
Even better if you have:
A degree in Business, Marketing, Economics.
Experience working effectively across organization boundaries.
Strong cross-functional experience within project management or change management teams.
Experience supporting either internal or external client groups.
Strong communication and interpersonal skills to successfully build long-term relationships with internal and external partners.
Experience making trade-offs to deliver effective solutions to business partners in a timely fashion.
Focus on delivering accurate and timely results by overcoming obstacles through the development of mechanisms and tools to improve efficiencies
Experience as a creative thinker who can quickly adjust between strategy and execution as well as adapt to dynamic needs that may arise.
When you join Verizon...
You ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America s fastest and most reliable network, we re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.