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Job Description

Digital Marketing Manager

Job Description

We are seeking an experienced Digital Marketing Manager to develop and execute high-impact digital marketing plans that help increase brand awareness and heighten brand perception in all digital media including website, social media, email, SEO, PPC/SEM, display and retargeting. This professional will be responsible for developing a year-round content calendar and collaborating with in-house design and copywriting team to develop content on website and all owned social media platforms (Facebook, Instagram, Twitter, YouTube, Pinterest, Houzz), ensuring clear and consistent brand messaging. This is a hands-on position and a tremendous opportunity to lead the companies digital marketing efforts and implement the necessary digital marketing and analytics tools for a well-established and rapidly growing company.

Responsibilities

  • Work with inside team to develop, update and maintain company websites.
  • Explore, define and implement innovative solutions and tactics that drive site traffic, acquire and retain customers.
  • Implement re-targeting efforts to deliver personalized and relevant ads to site visitors.
  • Build and execute social media strategy to align with business goals.
  • Take full ownership of company social media accounts, strategy and performance.
  • Work with in-house creative team to generate, edit, publish and share engaging content on all social channels.
  • Spearhead paid digital marketing campaigns that drive qualified site traffic.
  • Manage the companies email campaigns including list segmentation, deployment and reporting.
  • A/B test various email executions/campaigns to establish best practices.
  • Track and report email campaigns in order to guide improvement.
  • Monitor and improve SEO/SEM and web traffic metrics.
  • Develop tracking and reporting metrics and provide analysis and results of all digital marketing campaigns.
  • Develop and maintain branded partnerships.

Requirements

  • Minimum 5 years of experience developing digital marketing strategies, executing campaigns and providing analytics.
  • Understand latest trends, technologies and best practices in online, social and mobile marketing and management.
  • Proactively track, analyze and communicate data analysis to inform future recommendations.
  • Knowledge of Goggle Analytics, AdWords, Facebook Insights, MailChimp, SEO/SEM.
  • Demonstrable social networking experience and knowledge of social analytics tools.
  • Experience in writing, editing, creating and leading content for owned social media channels.
  • Experience executing and analyzing personalized email marketing campaigns.
  • Hands on experience with HTML, WordPress CMS.
  • Proficient in Microsoft Excel, PowerPoint and Word. Understanding and utilization of SAP a plus.
  • A roll-up sleeves and get your hands dirty work ethic.
  • CRM and Marketing Automation experience and ability/willingness to implement in the future a must.

Benefits

We recognize people as our most valuable asset. Our competitive salary and benefits package includes: paid time off; medical & dental coverage (including family coverage), vision, life, 401(k); tuition assistance; and continuous training and development.

About WAC Lighting:

Celebrating over 35 years of business and significant growth, WAC strives to be the most recognized and respected lighting fixtures company in the industry. We offer innovative and quality products and provide extraordinary customer service. We are an entrepreneurial company offering excellent career and growth opportunities. For more information, visit our Web site, www.waclighting.com

Sustainability:

We strive every day to develop sustainable lighting by maximizing the aesthetic quality of todays interior environment while minimizing the impact on our worlds precious natural environment. To achieve this goal, we are developing luminaries that deliver the finest quality of light with the most energy efficient lamping and optic technology available. We acknowledge our responsibility to raise the standards for how lighting quality is provided.

For immediate consideration, please e-mail your resume to: hr@ waclighting.com Please note salary history on your cover page. Given the high volume of responses, only qualified candidates will be contacted. WAC is an Equal Opportunity Employer. M/F/D/V encouraged to apply.



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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