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Marketing Coordinator

Job Locations US-PA-Warminster

ID
2019-3741

Location : Name
Wesley Enhanced Living Corporate Office

Type
Full-Time

Category
Marketing amp; Sales

Overview

Do you aspire to enhance the lives of others while enjoying a positive work environment?

Wesley Enhanced Living (WEL)is dedicated to making a compelling difference in the lives of our residents through providing excellence and innovation in aging services. If you are looking for an inspiring and rewarding workplace, Wesley Enhanced Living is a great place to be!

Wesley Enhanced Living is a retirement community providing Independent Living, Personal Care, and Skilled Nursing services to senior adults. We are seeking individuals whose values align with Wesley Enhanced Livingrsquo;s values of Grace, Honor, and Integrity. Ideal candidates will be:

Kind and Compassionate
Honest and Trustworthy
Committed to Moral and Ethical Principles
Driven to Provide Enhanced Living to Our Residents

Wesley Enhanced Living is working to set a new paradigm in aging services by always doing the right thing and we need YOU to help us discover new ways to achieve this goal.

Discover the Art of Living and Working WEL

Responsibilities

As an integral member of the Marketing team, the Marketing Coordinator is in charge of implementing and ensuring the successful completion of a wide variety of advertising and promotional tactics that contribute to the goals of the Marketing Department. Also, the Marketing Coordinator plays a key role in shepherding the production of the large variety of collateral materials distributed by the Marketing Department and in doing so must confidently interface with internal stakeholders of all levels, as well as external vendors, to ensure that each project effectively resonates with its intended audience(s), as well as stays on deadline and within budget. Finally, the Marketing Coordinator spearheads the timely submission of all departmental invoices, as well as tracks and reports on all departmental expenditures to senior staff.

Marketing Coordinator essential duties and responsibilities include, but are not limited to:

Regularly interface with broadcast and online media vendors to execute and ensure successful delivery of media purchases that match the tactics delineated in the Marketing Departmentrsquo;s strategic advertising and promotion plan.
Research and suggest new web development tactics that can contribute to and help build upon successful message dissemination to key audiences and drive increase in leads.
Traffic the production of printed and online advertisements, direct mail pieces, brochures, newsletters, and other assigned collateral. Tasks include developing production schedules and ensuring deadlines are met by all project participants, collecting and submitting content to designers, communicating desired creative outcomes to designers, reviewing designersrsquo; proofs before submission to senior staff for approval, and providing designers with necessary final edits and printer instructions.
Perform basic updates to website pages including posting news articles, blogs, testimonials, and other information as needed.
Create and design basic flyers, advertisements and collateral
Purchase and maintain the inventory of promotional items to be used at point of sale and special events
On a monthly basis, develop and distribute comprehensive calendars that clearly exhibit to senior staff and sales managers all media outlets engaged and ads in use during that time period.
Maintain an online advertising archive that will aid in quick and convenient research of past advertising history and retrieval of ad proofs.
Maintain an online photo archive that will aid in creation of advertisements and other collateral.
Assist senior staff in the planning and oversight of on-site photo shoots
Handle payment of departmental invoices and aid senior staff with budget planning via careful maintenance of a comprehensive spreadsheet that chronicles all departmental expenditures.
Coordinate and prepare mailings for internal and external audiences as directed by senior staff.
Assist in the planning and implementation of special events, including marketing open houses, special themed events for ldquo;hot prospects,rdquo; and a variety of enhanced living signature events.
Assist in the hosting of open houses and special events at all the communities, including, but not limited to: set up of display tables, maintaining welcome tables, shipping of materials, etc.

Qualifications

Related Experience: 1-3 years' experience working in an advertising or public relations agency or within a corporate marketing department. Knowledge and/or previous use of publishing software, such as Microsoft Publisher desired but not required. Basic knowledge of graphic design software,3InDesign, with interest in further development of graphics component preferred. Preferred industries: healthcare, aging services, and/or education

Education or Degree Requirement: Bachelorrsquo;s degree in marketing, public relations, advertising, or related area required

Licenses, Certifications, Registrations: N/A

Equal Opportunity Employer

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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