Marketing Coordinator (Reading)

Compensation

: $77,520.00 - $128,560.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Marketing Coordinator
Arlington
US
Full-time
In this position, the Marketing Coordinator will be a member of a business segment marketing team with responsibilities for the segment's marketing efforts in North America.
The Role
You will assist with the execution of marketing campaigns that promote client solutions and integrated themes to target buyers. You will partner with marketing colleagues to provide tactical assistance, manage projects and execute tactics across segment priorities. Specifically, you will help coordinate marketing activities through the use of marketing tools and processes.
Examples of work include the following:
* Research - Build and manage project plans that include coordinating calendars, organizing mailing/response lists, creating deliverables, posting on wtw.com, using social media and developing communication
* Events - Coordinate activities for onsite presence including content development, booth management and related communication for event sponsorships and external webcasts. Partner with Marketing centers of excellence to develop post-event analytics.
* Collateral - Assist in the development of videos, podcasts, webcasts, brochures, perspective pieces, blogs, etc.
Successful candidates must demonstrate business acumen, relevant experience with marketing tools and related content, and excellent project management, communication and team skills. The role reports to a marketing lead.
Clients
* Execute comprehensive marketing activities
* Develop plans, Coordinate scheduling and share marketing calendar
* Communicate plans effectively with team members, internal clients and marketing colleagues
* Liaise activities across Marketing function
Excellence and Innovation
* Use best practices and diligently enter all activities into marketing tools
* Demonstrate digital media facility
* Be a WTW brand champion
* Make connections across the company
People
* Build/strengthen relationships to execute marketing plans
* Collaborate and coordinate with marketing colleagues across the function
* Foster collaboration and coordination with marketing colleagues and understand different roles and responsibilities within the marketing organization.
* Develop/update relevant marketing skills, including in some specialized areas (e.g., social media, outbound marketing tools, webcasts, web postings, etc.) where appropriate
Financial
* Oversee use of correct financial coding Partner with marketing colleagues and marketing analytics center of excellence to share analysis about the effectiveness of marketing activities
Requirements
* Bachelor's degree in business with a preferred concentration in marketing or equivalent
* 3+ years of relevant B2B marketing experience in consulting, financial services or insurance
* Experience with marketing technologies (e.g. marketing automation, social media)
* Excellent project management skills including successfully managing multiple projects on time and within budget
* Strong written and verbal communication skills and ability to build strong partnerships at all levels and interact with leadership with confidence and credibility
* Self-starter attitude and ability to work with ambiguity and frequent changes in direction
* A strong focus on detail and accuracy of work
* Collaboration skills and ability to work across geographies with virtual teammates
* Willis Towers Watson Values & Behaviors
EOE, including disability/vets

* Bachelor's degree in business with a preferred concentration in marketing or equivalent * 3+ years of relevant B2B marketing experience in consulting, financial services or insurance * Experience with marketing technologies (e.g. marketing automation, social media) * Excellent project management skills including successfully managing multiple projects on time and within budget * Strong written and verbal communication skills and ability to build strong partnerships at all levels and interact with leadership with confidence and credibility * Self-starter attitude and ability to work with ambiguity and frequent changes in direction * A strong focus on detail and accuracy of work * Collaboration skills and ability to work across geographies with virtual teammates * Willis Towers Watson Values & Behaviors

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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